Is fake a compliment or a war?
Abstract
This is a paradox of the modern market, where brand success attracts not only customers but also fraudsters. Counterfeiting is not just a fake; it is a time bomb that can destroy trust and devalue the work of hundreds, if not thousands, of people. How can we distinguish between a shadow and an original? Why are even holograms and blockchain powerless against the desire for easy profit? Most importantly, is it possible to win this war when the law often sides with criminals? Read an honest conversation with Vladimir Shchebelsky, the founder of Polymer Export.
Review
For citations:
Is fake a compliment or a war? Russian Coatings Journal. 2025;(3):26-27. (In Russ.)
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